Gaywin Walters

Media Partner Discovery

Media Partner Discovery, an innovative technology that gives agencies and affiliate marketers the capability of identifying strategic media partners from a database of 800,000 affiliate websites from across the globe.

The Problem

Today’s world of publishing is vastly different than it has ever been, and identifying targeted partners is extremely arduous and time consuming.

The Solution

Media Partner Discovery taps into the challenge that leading brands and agencies continually face when finding new distribution opportunities and provides a solution that identifies incremental growth opportunities. Media Partner Discovery, tracks every corner of the web to find viable media partners, create recruitment lists and keep track of the status of partnership opportunities in real-time. As a result, marketers can do hours, if not days worth of research, in just a few, simple clicks with Media Partner Discovery.

Duties: research | wireframes | prototype

My Role

Research and Insights

I worked with the product manager to uncover insights by researching competitors, targeted users, gathering user feedback. This helps us to translate our concepts into features that address users behaviours and motivations.

Planning

I liaised with the core product manager, to prioritise and negotiate features. By understanding our business strategies, I worked from ideation to implementation.

Design

I created mocks and prototypes to drive with decision making. I executed flows, mocks, prototypes for usability study.

Design Thinking

Research

The insight we got after conducting a 1:1 user interview is that the Advertisers finds it difficult to get valid and reliable information about mental health disorders, the user needs an application that can provide valid information about mental health disorders and can also conduct direct consultations with psychologists directly and private. Then, users also need an application that has several features about mental health such as articles, relaxation guides, and other features that facilitate the mental health healing process.