Gaywin Walters

Influencers

The objective was to allow brands to reach out and connect directly with influencers and develop a partnership. Impact Radius uses advanced tracking methods that utilize multiple resources to credit a sale to the appropriate influencer. I facilitated product managers vision by researching, sketching, wireframing, prototyping, and mocking up user experiences for the Influencer project.

Duties
research | wireframes | prototype

My Role

Research and Insights
I worked with the product manager to uncover insights by researching competitors, targeted users, gathering user feedback. This helps us to translate our concepts into features that address users behaviours and motivations.

Planning
I liaised with the core product manager, to prioritise and negotiate features. By understanding our business strategies, I worked from ideation to implementation.

Design
I created mocks and prototypes to drive with decision making. I executed flows, mocks, prototypes for usability study.

Messaging

Messaging allows partners (Influencers) to reach out directly to advertisers (brands).
Advertisers can invite partners to join their campaigns to advertise their products.