Gaywin Walters

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Media Partner Sign up

A signup flow is the first experience you offer to your user.

The Problem
We analyse the data with our analytics that was setup, publishers (Media Partners) were dropping off when signing up. The sign up form was way too long, 7 steps.

The Solution
Having a clear strategy to facilitate the end goal was essential. Our aim was to optimize the sign-up flow to increase conversion.

Duties research | wireframes | prototype

influencer-main-laptops

My Role

Research and Insights
I worked with the product manager to uncover insights by researching competitors, targeted users, gathering user feedback. This helps us to translate our concepts into features that address users behaviours and motivations.

Planning
I liaised with the core product manager, to prioritise and negotiate features. By understanding our business strategies, I worked from ideation to implementation.

Design
I created mocks and prototypes to drive with decision making. I executed flows, mocks, prototypes for usability study.

The Challenge

Sign up form

Confirmation email

Dashboard email not validated

Email – Activate your member profile

Dashboard

Marketplace pending approval

Dashboard approved

Active Dashboard with snapshot (chart)

Request & receive products

Partner (Influencer) requesting products from Advertisers

Brand (advertiser) product display

Request a product

Partner (influencer) request a product

Product Request

Request a product new message

Request a product

View message activity

Message activity

Dashboard short link

Create link allows influencers to create a vanity link to promote advertisers products

Select campaign

Select campaign dropdown

Apply and shorten link appears

Edit shorten link

Shorten link not available

Shorten link available

Gaywin Walters User Experience Designer, Cape Town.
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Gaywin Walters